Poland: luxury consumption and press literacy 2017

There was a clear correlation between luxury goods purchase and press literacy in Poland in 2017. Thirty-seven percent of consumers who purchased from at least three luxury categories were readers of ten or more press titles, compared to only four percent of consumers who did not buy any luxury products. Wealthy consumers were also likely to spend more daily time reading the press.

Comparison between the number of categories of luxury goods consumers buy from and the number of press titles they read in Poland in 2017

Number of luxury goods categories*	Doesn't read the press	Reads 1-3 titles	Reads 4-9 titles	Reads 10 or more titles
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

December 2017

More information

Region

Poland

Survey time period

2017

Number of respondents

18,000 respondents

Age group

18-59 years

Supplementary notes

Affluent consumers are defined as those whose monthly earnings exceed 5 thousand zloty, and wealthy consumers - those whose earnings exceed 14 thousand zloty.

* Luxury goods categories: cosmetics, clothing, jewelry, cars, yachts, electronics.

The source does not provide any information regarding missing percentage points to 100 percent.
The source does not provide any information regarding percentage points exceeding 100 percent.

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