Awareness of personalized marketing Japan 2019

According to a survey conducted in July 2019, more than 38 percent of respondents in Japan did not know that companies used personal information, such as one's online search history, purchase history or location, in order to advertise their products more precisely. A breakdown by age groups in the same survey showed that people aged 60 years and older were more aware of this kind of advertising than younger generations.

Awareness of personalized advertisements among people in Japan as of July 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2019



Survey time period

July 2019

Number of respondents

1,000 respondents

Age group

20-69 years

Method of interview

Online survey

Supplementary notes

Original question: "Today, it has become common for companies' marketing activities to offer more precise promotion or notifications by referring to one's internet or smartphone app searches and usage, membership information, purchase history or location. Did you know about such kind of marketing activities?"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Marketing personalization"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.