Awareness of personalized marketing Japan 2019

According to a survey conducted in July 2019, more than 38 percent of respondents in Japan did not know that companies used personal information, such as one's online search history, purchase history or location, in order to advertise their products more precisely. A breakdown by age groups in the same survey showed that people aged 60 years and older were more aware of this kind of advertising than younger generations.

Awareness of personalized advertisements among people in Japan as of July 2019

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Sources

Release date

December 2019

Region

Japan

Survey time period

July 2019

Number of respondents

1,000 respondents

Age group

20-69 years

Method of interview

Online survey

Supplementary notes

Original question: "Today, it has become common for companies' marketing activities to offer more precise promotion or notifications by referring to one's internet or smartphone app searches and usage, membership information, purchase history or location. Did you know about such kind of marketing activities?"

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Statistics on "Marketing personalization"

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