Most impactful advertising channels of maternal and baby products in China 2019

The results of a survey conducted in China between June and August 2019 showed that 46 percent of surveyed parents with young children said that parenting and baby product advertisements on WeChat public accounts made the biggest impression on them. Meanwhile, only six percent of respondents felt affected by ads on QQ channels.

Most effective online advertising of parenting and baby products according to parents in China as of August 2019, by channel

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Source

Release date

November 2019

Region

China

Survey time period

June to August 2019

Number of respondents

2,000+ respondents

Special properties

among parents with children 0-3 years old; multiple answers allowed

Method of interview

Face-to-face interview, online survey

Supplementary notes

Survey question:
What types of online advertising of maternal and baby products have an impact on you?

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