Russia: shopping habits for New Year's gifts by timing 2019

In advance shopping for New Year’s presents became steadily common year-on-year in Russia. By 2019, while one quarter of Russians delayed gift shopping till the last days, the rest did it beforehand.

Do you usually buy gifts for the New Year in advance, or do it during the last days?*

Characteristic	Beforehand	During the last days
December 15th 2019	56%	25%
December 12th 2018	55%	27%
December 11th 2011	50%	28%
December 26th 2010	47%	30%
December 23rd 2007	48%	33%

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Release date

December 2019

More information

Region

Russia

Survey time period

2007 to 2019

Number of respondents

1,500 respondents

Age group

18 years and older

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

The percentage points do not sum up to 100 percent as 87 percent of the sample participants responded to the stated question in 2019. The rest of respondents found it difficult to answer.

The survey sample was polled in 104 urban and rural settlements throughout 53 subjects of Russia.
Statistical error does not exceed 3.6 percent.

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