Attitude on sharing personal data for personalized marketing Japan 2019

Opinions on sharing personal information for targeted advertisements among people in Japan as of July 2019

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Release date

December 2019



Survey time period

July 2019

Number of respondents

1,000 respondents

Age group

20-69 years

Special properties

multiple answers possible for those who welcomed the use of personal information

Method of interview

Online survey

Supplementary notes

*Workplace or residence changes etc.

Original question: "Please think about the promotion and notifications of a producer or shop that offers products such as cameras, consumer electronics, fashion and cosmetic products (provisionally called Company A). Company A is a company that you trust and whose name is well-known. Which kind of promotion or notification from Company A would you welcome?"

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