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Main planned purchases among Chinese consumers on Singles' Day 2020

Published by Yihan Ma, Oct 29, 2020
According to a consumer survey conducted in China in 2020, around 39 percent of respondents were planning to buy some clothes or fashion items on the upcoming Singles' Day (on November 11). Singles' Day is the largest and most popular online retail event in China with over one billion online orders placed on Alibaba's e-commerce platforms alone.

Most popular products that consumers in China were expecting to buy on Singles' Day in 2020, by category

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Release date

October 2020

Region

China

Survey time period

September 30 to October 6, 2020

Number of respondents

2,029 respondents

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