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Tendency of consumers to purchase branded products in the Netherlands 2019

Published by
D. Tighe,
Mar 30, 2020
As of 2019, the majority of consumers surveyed in the Netherlands indicated that they took brands into consideration when making purchase decisions. Over 40 percent of consumers included in this survey primarily purchased premium brand items. The share of consumers who tended to stick to private label brands was significantly lower, at roughly 20 percent.

To what extent do you purchase branded products as a consumer?

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Source

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Release date

September 2019

Region

Netherlands

Survey time period

2019

Number of respondents

1,212 respondents

Special properties

consumers

Supplementary notes

The question was phrased by the source as follows: "In hoeverre bent u als consument merkgebonden?" (English: "To what extent do you pay attention to brands as a consumer?")

The source does not specify the exact date of survey or survey method.

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Statistics on " Brands in the Netherlands "

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Statistics on Brands in the Netherlands

Brand value

4

Premium and private label brands

8

International and local brands

8

Purchase channels

4

Further related statistics

18

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