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Consumer preference for premium or private label fashion brands the Netherlands 2019

As of 2019, a large share of consumers surveyed in the Netherlands indicated that they took brands into consideration when purchasing fashion items. Just over 20 percent of people surveyed primarily purchased premium brand fashion. Meanwhile, the share of consumers who stuck to private label brands was around 15 percent higher, while the majority of respondents tended to purchase both premium brand and private label brand fashion.

To what extent do you consider brands when purchasing fashion items?

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Source

Release date

September 2019

Region

Netherlands

Survey time period

2019

Number of respondents

1,212 respondents

Special properties

consumers

Supplementary notes

The question was phrased by the source as follows: "In hoeverre bent u als consument merkgebonden? (Mode)" (English: "To what extent do you pay attention to brands as a consumer? (Fashion)")

The source does not specify the exact date of survey or survey method.

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Statistics on "Brands in the Netherlands"

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