Consumer preference for premium or private label fashion brands the Netherlands 2019
As of 2019, a large share of consumers surveyed in the Netherlands indicated that they took brands into consideration when purchasing fashion items. Just over 20 percent of people surveyed primarily purchased premium brand fashion. Meanwhile, the share of consumers who stuck to private label brands was around 15 percent higher, while the majority of respondents tended to purchase both premium brand and private label brand fashion.
