Consumer preference for premium or private label homeware brands the Netherlands 2019

Published by Statista Research Department, Jul 27, 2022

As of 2019, a small percentage of consumers surveyed in the Netherlands indicated that they took brand into consideration when purchasing homeware items. Approximately 15 percent of survey respondents primarily purchased branded homeware items, while the share of respondents who purchased both premium brand and private label brand homeware products was significantly higher, at 40 percent.

To what extent do you consider brands when purchasing homeware products?

Characteristic	Share of respondents
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Release date

September 2019

More information

Region

Netherlands

Survey time period

2019

Number of respondents

1,212 respondents

Special properties

consumers

Supplementary notes

The question was phrased by the source as follows: "In hoeverre bent u als consument merkgebonden? (Wonen)" (English: "To what extent do you purchase brand products as a consumer? (Homeware)")

The source does not specify the exact date of survey or survey method.

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