Distribution of e-commerce sales of groceries in Italy 2019, by category

In 2019, the personal care products accounted for 23.3 percent of the total e-commerce sales of grocery products in Italy. Also, fresh foods, fruits, and vegetables represented over 25 percent of the total e-grocery sales. By contrast, pet care and pet food products accounted for only 3.6 percent.

Distribution of e-commerce sales of groceries on total grocery sales in Italy 2019, by category

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Source

Release date

January 2020

Region

Italy

Survey time period

2019

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Statistics on "Online shopping in Italy "

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