Effectiveness of insurance portfolio expansion measures Russia 2020, by practice
Optimization of tariff rates was the most effective approach for insurance portfolio expansion in Russia during 2020, as per 64 percent of polled market experts. Cooperation with selling partners, as well as sales digitalization, proved to be effective in over 60 percent of the cases, respectively. Up-selling, however, turned out to be insufficiently effective in most cases over that period.
