Nordics: conscious choices when shopping online 2019

As of the first half of 2019, over 17 percent of Swedes stated to always be trying to make conscious choices when it comes to environmental impact, sustainability, labor conditions etc. when shopping online. The corresponding figures for Denmark was 15 percent, 13 percent for Finland and 11 percent for Norway.

Share of online shoppers who make conscious choices when shopping online in the Nordic countries in H1 2019, by frequency

Characteristic	Always	Often	Sometimes
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Release date

2019

More information

Region

Denmark, Finland, Norway, Sweden

Survey time period

H1 2019

Number of respondents

43,468 respondents

Age group

18-79 years

Special properties

Who shopped online in June 2019 (Denmark, Norway and Finland) and shopped online in March 2019 (Sweden)

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "When it comes to environmental impact, sustainability, labor conditions etc., what best describes you when shopping online?"

The source adds the following information: "In all, 8,875 respondents took part in Sweden, 10,559 in Denmark, 10,498 in Norway and 13,536 in Finland".

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