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Frequency of making conscious choices when shopping online in the Nordics 2019

Share of online shoppers who make conscious choices when shopping online in the Nordic countries in H1 2019, by frequency

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Release date



Denmark, Finland, Norway, Sweden

Survey time period

H1 2019

Number of respondents

43,468 respondents

Age group

18-79 years

Special properties

Who shopped online in June 2019 (Denmark, Norway and Finland) and shopped online in March 2019 (Sweden)

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "When it comes to environmental impact, sustainability, labor conditions etc., what best describes you when shopping online?"

The source adds the following information: "In all, 8,875 respondents took part in Sweden, 10,559 in Denmark, 10,498 in Norway and 13,536 in Finland".

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Statistics on "E-commerce in Norway"

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