Gaming ad spend distribution on selected TV shows in the U.S. in 2019

When spending money on television advertising, gaming companies have to consider their target audience and how to maximise the impressions of their ads. The gaming industry spent the most advertising budget on sports programming, with NFL Football leading the way. An estimated 61.2 million U.S. dollars was spent on gaming adverts during NFL programming in 2019, equating to a share of around 19.1 percent of all expenditure of gaming TV advertisements.

Share of television advertising spending of selected gaming companies in the United States in 2019, by show

Share of TV advertising expenditures
NFL Football19.1%
NBA Basketball9.9%
College Football6.8%
Other58.4%
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Sources

Release date

December 2019

Region

United States

Survey time period

2019

Special properties

figures are estimates

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Statistics on "TV advertising in the U.S."

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