In 2023, around 31.6 percent of women and 20 percent of men in Germany were especially interested in information about social interactions and psychology. This data is based on a survey conducted in Germany that year. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Interest in information about social interactions and psychology among the German population in 2023, by gender
Information about the population: Base: German-speaking population aged 14 and older in private households in the place of their main residence in the Federal Republic of Germany
Information on total sample: 2023: 23,524 respondents, representing 70.08 million people
Information on target group "Women" 2023: representing 35.54 million people Information on target group "Men" representing 34.54 million people
Further information on methodolgy can be found here.
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IfD Allensbach. (June 18, 2023). Interest in information about social interactions and psychology among the German population in 2023, by gender [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1087754/social-interactions-psychology-information-interest-by-gender-germany/?__sso_cookie_checker=failed
IfD Allensbach. "Interest in information about social interactions and psychology among the German population in 2023, by gender." Chart. June 18, 2023. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1087754/social-interactions-psychology-information-interest-by-gender-germany/?__sso_cookie_checker=failed
IfD Allensbach. (2023). Interest in information about social interactions and psychology among the German population in 2023, by gender. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1087754/social-interactions-psychology-information-interest-by-gender-germany/?__sso_cookie_checker=failed
IfD Allensbach. "Interest in Information about Social Interactions and Psychology among The German Population in 2023, by Gender." Statista, Statista Inc., 18 Jun 2023, https://www.statista.com/statistics/1087754/social-interactions-psychology-information-interest-by-gender-germany/?__sso_cookie_checker=failed
IfD Allensbach, Interest in information about social interactions and psychology among the German population in 2023, by gender Statista, https://www.statista.com/statistics/1087754/social-interactions-psychology-information-interest-by-gender-germany/?__sso_cookie_checker=failed (last visited January 20, 2025)
Interest in information about social interactions and psychology among the German population in 2023, by gender [Graph], IfD Allensbach, June 18, 2023. [Online]. Available: https://www.statista.com/statistics/1087754/social-interactions-psychology-information-interest-by-gender-germany/?__sso_cookie_checker=failed
