Market share of fresh meat retailers Australia 2018-2019

According to a survey conducted between October 2018 and September 2019, the Australian fresh meat market was dominated by the two major supermarket groups, Coles and Woolworths, with Woolworths holding a 27.5 percent share of the market. Butchers were the third most popular choice to purchase fresh meat from representing 20.9 percent of the market share.

Market share of fresh meat retailers in Australia from October 2018 to September 2019

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Release date

January 2020



Survey time period

October 2018 to September 2019

Number of respondents

7,891 respondents

Age group

14 years and older

Special properties

consumers who purchased fresh meat in the past seven days

Method of interview

Face-to-face interview

Supplementary notes

The findings are taken from the Roy Morgan Single Source survey, compiled by face-to-face interviews with over 1,000 Australians each week in their homes.

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