Leading e-commerce multi-brand fashion websites in Italy 2019, by number of visits
As of 2019, a research was conducted on the most visited e-commerce multi-brand fashion websites in Italy. It emerged that zalando.it was the most popular website in the category, reaching 5.5 million visits during the period considered, and followed by shein.com and yoox.com. Those multi-brand websites were visited 2 million and 1.6 million times, respectively.