Means of relational marketing*** used by companies in France 2019

The statistic compares how loyalty programs and service satisfaction surveys, as means for relational marketing, are used amongst French data driven and non-data driven companies in 2019. The diagram shows that 75 percent of the data driven companies had a loyalty program compared to 16 percent of the non-data driven ones. Service satisfaction surveys were conducted by 83 percent of data driven companies as opposed to 20 percent of the non-data driven French companies.

What are the tools used by companies for relational marketing in France in 2019?

Characteristic	Data driven companies**	Non-data driven companies**
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Release date

December 2019

More information

Region

France

Survey time period

June to August 2019

Number of respondents

250*

Supplementary notes

* The source does not provide information about how many of the 250 companies were data driven and non-data driven.
The source mentions that of the data driven companies, 100 percent disposed of a client database. Of the non-data driven companies, only 24 percent disposed of a client database.
** Data driven companies store their client information and use their data as a mean of transaction growth. Non-data driven companies do not yet orient themselves around client data.
*** Relational marketing refers to the set of actions that aim to establish an individual, continuous and personalized relationship with each customer in order to build brand loyalty.

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