In recent years, the purchase of cosmetics online has started being very widespread among Italian consumers. According to a research conducted in July 2019 on the leading cosmetics e-commerce websites in Italy, it was established that sephora.it and avon.it were the most visited websites in this category. It was also found that online buyers preferred visiting cosmetics websites via mobile devices, such as smartphones and tables. Indeed, only 7.34 percent of the visits to sephora.it took place via desktop devices.
Distribution of visits to leading cosmetics e-commerce websites in Italy as of July 2019, by device
Characteristic
Desktop
Mobile
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Semrush. (September 24, 2019). Distribution of visits to leading cosmetics e-commerce websites in Italy as of July 2019, by device [Graph]. In Statista. Retrieved September 09, 2024, from https://www.statista.com/statistics/1088138/distribution-of-visits-to-cosmetics-e-commerce-websites-in-italy/
Semrush. "Distribution of visits to leading cosmetics e-commerce websites in Italy as of July 2019, by device." Chart. September 24, 2019. Statista. Accessed September 09, 2024. https://www.statista.com/statistics/1088138/distribution-of-visits-to-cosmetics-e-commerce-websites-in-italy/
Semrush. (2019). Distribution of visits to leading cosmetics e-commerce websites in Italy as of July 2019, by device. Statista. Statista Inc.. Accessed: September 09, 2024. https://www.statista.com/statistics/1088138/distribution-of-visits-to-cosmetics-e-commerce-websites-in-italy/
Semrush. "Distribution of Visits to Leading Cosmetics E-commerce Websites in Italy as of July 2019, by Device." Statista, Statista Inc., 24 Sep 2019, https://www.statista.com/statistics/1088138/distribution-of-visits-to-cosmetics-e-commerce-websites-in-italy/
Semrush, Distribution of visits to leading cosmetics e-commerce websites in Italy as of July 2019, by device Statista, https://www.statista.com/statistics/1088138/distribution-of-visits-to-cosmetics-e-commerce-websites-in-italy/ (last visited September 09, 2024)
Distribution of visits to leading cosmetics e-commerce websites in Italy as of July 2019, by device [Graph], Semrush, September 24, 2019. [Online]. Available: https://www.statista.com/statistics/1088138/distribution-of-visits-to-cosmetics-e-commerce-websites-in-italy/
