Distribution of visits to top cosmetics e-commerce websites in Italy 2019, by device
In recent years, the purchase of cosmetics online has started being very widespread among Italian consumers. According to a research conducted in July 2019 on the leading cosmetics e-commerce websites in Italy, it was established that sephora.it and avon.it were the most visited websites in this category. It was also found that online buyers preferred visiting cosmetics websites via mobile devices, such as smartphones and tables. Indeed, only 7.34 percent of the visits to sephora.it took place via desktop devices.
