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Distribution of visits to top cosmetics e-commerce websites in Italy 2019, by device

In recent years, the purchase of cosmetics online has started being very widespread among Italian consumers. According to a research conducted in July 2019 on the leading cosmetics e-commerce websites in Italy, it was established that sephora.it and avon.it were the most visited websites in this category. It was also found that online buyers preferred visiting cosmetics websites via mobile devices, such as smartphones and tables. Indeed, only 7.34 percent of the visits to sephora.it took place via desktop devices.

Distribution of visits to leading cosmetics e-commerce websites in Italy as of July 2019, by device

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Source

In cooperation with
SEMrush
Release date

September 2019

Region

Italy

Survey time period

July 2019

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Statistics on "Online shopping in Italy "

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