Most popular VoD platforms with 18-34 years-olds Italy 2020

As of January 2020, Amazon Prime Video was the most popular video on demand platform with Italian 18-34 years-olds. According to the results of the survey, 58 percent of Millennials subscribed to VoD service of Amazon Prime in the previous 12 months. 55 percent of respondents between 18 and 34 years old subscribed to Netflix, while 12 percent of users preferred Now TV, a VoD service provided by the broadcaster Sky in Italy, as well as in the UK and Ireland.

Most popular video on demand (VoD) platforms with 18-34 years-olds in Italy in 2020

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Source

In cooperation with
YouGov Italy
Release date

January 2020

Region

Italy

Survey time period

January 9-10, 2020

Number of respondents

218 respondents

Age group

18-34 years

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "A quali fra le seguenti piattaforme di video on demand hai sottoscritto un abbonamento negli ultimi 12 mesi? Seleziona tutte le risposte che ritieni opportune."

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Statistics on "Video on demand in Italy"

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