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Most popular VoD platforms with 18-34-year-olds Italy 2020

Paying for a video on demand service is a consumption habit more spread among young users. A survey conducted in 2020 by YouGov in Italy revealed that only 16 percent of 18-to 34-year-olds did not subscribe to a video on demand platform. The percentage of individuals not interested in spending for VoD services was 23 percent among 35-to 44-year olds and 25 percent among 45-to-54-year olds.

Paying subscribers

However, a closer look at preference of Italian paying subscribers showed that young users tended to invest in fewer services, while older age groups spent on a wider range of video streaming platforms. In 2018, a survey showed that only 18 percent of respondents between 18 and 24 years old subscribed to four or more services, while 35 percent of 45-to 54-year olds did so.

VoD as important as Internet?

Italian users considered VoD streaming services an essential subscription. A poll conducted in 2018 showed that 33 percent of paying subscribers invested in a VoD service, only having an Internet connection at home was deemed as more important (47 percent). All other subscriptions such as PayTV, gaming, and music streaming followed with lower percentages.

Most popular video on demand (VoD) platforms with 18-34-year-olds in Italy in 2020

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In cooperation with
YouGov Italy
Release date

January 2020



Survey time period

January 9-10, 2020

Number of respondents

218 respondents

Age group

18-34 years

Method of interview

Online survey

Supplementary notes

The question was phrased by the source as follows: "A quali fra le seguenti piattaforme di video on demand hai sottoscritto un abbonamento negli ultimi 12 mesi? Seleziona tutte le risposte che ritieni opportune."

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Statistics on "Video on demand in Italy"

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