Most popular food delivery services in Italy 2020

In January 2020, Just Eat was the leading online food delivery platform in Italy. A survey revealed that 32 percent of respondents ordered food through the Just Eat website or through its mobile application. The two second-most-used platforms were Deliveroo and Glovo, both registering a penetration rate of 11 percent. The above-mentioned food delivery services seemed to be more popular among individuals between 18 and 35 years.

Just Eat in Italy

Just Eat provides its food delivery service mainly in urban areas. However, its presence and performance grew at different rates across the Italian cities. In 2019, the city of Bolzano (in the region of Trentino-South Tyrol) reported the highest growth, as the number of restaurants delivering food through Just Eat increased by 620 percent. Terni, a city in central Italy, followed with a growth rate of 142 percent.

Mobile users ordering through Deliveroo

While Just Eat seemed already an established player, the customer base of Deliveroo fluctuated over the first months of 2020. The number of mobile downloads of the Deliveroo app reached its peak in the week between April 27 and May 3, with over 36 thousand downloads on android devices and roughly 11 thousand on iOS ones. In terms of monthly active users (MAU), Deliveroo performed best in February 2020, with over 520 thousand iOS users ordering food through the app.

Most popular food delivery services in Italy in 2020

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Source

In cooperation with
YouGov Italy
Release date

January 2020

Region

Italy

Survey time period

January 9-10, 2020

Number of respondents

1,013 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Quali fra le seguenti piattaforme/applicazioni per cibo a domicilio ti è capitato di utilizzare negli ultimi 12 mesi? Seleziona tutte le risposte che ritieni opportune."

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