Nutrition preferences by gender Germany 2023

In 2023, around 65 percent of women in Germany paid attention to good deals when grocery shopping, compared to 55 percent of men. This statistic shows the results of a survey conducted in Germany in 2023 on various nutrition preferences of the German population, by gender.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.

Nutrition preferences of the population in Germany in 2023, by gender

Characteristic	Men	Women
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Release date

June 2023

More information

Region

Germany

Survey time period

2023

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on total population:
Base: German-speaking population aged 14 and older in private households at the place of their principal residence in the Federal Republic of Germany

Information on total sample:
2023: 22,524 respondents, projection to 70.08 million people

Information on target group: Women
2023: projection to 35.54 million people

Information on target group: Men
2023: projection to 34.54 million people

Further information on methodology can be found: here.

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