Internet
Social Media & User-Generated Content

Purchase frequency from collection ads on Instagram in the U.S. 2019

Published by

Alexander Kunst,

Jan 22, 2020

The displayed data shows the results of an online survey on the frequency of purchases through collection ads. It was conducted in the United States in May 2019. Some 18 percent of respondents said that they had bought more than 5 products out of a collection ad product catalouge.

How often have you already bought something out of a collection ad product catalogue within the last 6 months?

Characteristic	Share of respondents
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Number of respondents

163 respondents

Age group

16 years and older

Special properties

American internet users who have used social networking within the past two weeks, respondents who have already seen/noticed sponsored collection ads on Instagram

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