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Most popular decorative cosmetics for women in Germany 2017-2020

Most popular decorative cosmetics for women (used at least a couple of times a month) in Germany from 2017 to 2020

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Release date

November 2020



Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population; Women

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on total population:
Base: German-speaking population aged 14 years and older

Information on total sample:
2017: 23,106 respondents, projection to 70.09 million persons
2018: 23,086 respondents, projection to 70.45 million persons
2019: 23,120 respondents, projection to 70.60 million persons
2020: 23,138 respondents, projection to 70.63 million persons

These figures refer to the following studies:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

Further information on methodology can be foundhere.

This statistic is a result gathered from the analysis of different characteristics of the survey. The question was not posed directly. During the survey the participants were asked how frequently they used the products.This statistic depicts the share of respondents for each product that stated during the survey that they use the product "daily", "a couple of times a week" or "3 to 4" times a month.

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Statistics on "Women in Germany"

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