According to a survey conducted in April 2021 in Japan, the largest share of respondents, more than 37 percent, were undecided whether they wanted to experience live commerce. Only around one quarter showed interest in the e-commerce service. Live commerce uses live video streaming to advertise goods online.
Share of people who intend to purchase goods via live commerce in Japan as of April 2021
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MMD Labo. (May 25, 2021). Share of people who intend to purchase goods via live commerce in Japan as of April 2021 [Graph]. In Statista. Retrieved June 29, 2022, from https://www.statista.com/statistics/1089064/japan-intention-using-live-commerce/
MMD Labo. "Share of people who intend to purchase goods via live commerce in Japan as of April 2021." Chart. May 25, 2021. Statista. Accessed June 29, 2022. https://www.statista.com/statistics/1089064/japan-intention-using-live-commerce/
MMD Labo. (2021). Share of people who intend to purchase goods via live commerce in Japan as of April 2021. Statista. Statista Inc.. Accessed: June 29, 2022. https://www.statista.com/statistics/1089064/japan-intention-using-live-commerce/
MMD Labo. "Share of People Who Intend to Purchase Goods via Live Commerce in Japan as of April 2021." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1089064/japan-intention-using-live-commerce/
MMD Labo, Share of people who intend to purchase goods via live commerce in Japan as of April 2021 Statista, https://www.statista.com/statistics/1089064/japan-intention-using-live-commerce/ (last visited June 29, 2022)
