Intention of using live commerce Japan 2021

Published by C. Diep, Nov 4, 2022
According to a survey conducted in April 2021 in Japan, the largest share of respondents, more than 37 percent, were undecided whether they wanted to experience live commerce. Only around one quarter showed interest in the e-commerce service. Live commerce uses live video streaming to advertise goods online.

Share of people who intend to purchase goods via live commerce in Japan as of April 2021

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Release date

May 2021

Region

Japan

Survey time period

April 16 to 18, 2021

Number of respondents

2,159 respondents

Age group

18-59 years

Special properties

respondents aware of live commerce

Method of interview

Online survey

Supplementary notes

Original question: "Would you like to use live commerce in the future?"

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Overview

5

Household spending

5

B2C shopping

6

C2C shopping

5

Online payment

4

Consumer complaints

3

Further related statistics

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Topics

Digital shopping behavior in JapanE-commerce in JapanRetail trade in JapanOnline banking in JapanShopping behavior in Japan
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