According to a survey conducted in April 2021 in Japan, the largest share of respondents, more than 37 percent, were undecided whether they wanted to experience live commerce. Only around one quarter showed interest in the e-commerce service. Live commerce uses live video streaming to advertise goods online.
Share of people who intend to purchase goods via live commerce in Japan as of April 2021
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MMD Labo. (May 25, 2021). Share of people who intend to purchase goods via live commerce in Japan as of April 2021 [Graph]. In Statista. Retrieved February 07, 2025, from https://www.statista.com/statistics/1089064/japan-intention-using-live-commerce/?__sso_cookie_checker=failed
MMD Labo. "Share of people who intend to purchase goods via live commerce in Japan as of April 2021." Chart. May 25, 2021. Statista. Accessed February 07, 2025. https://www.statista.com/statistics/1089064/japan-intention-using-live-commerce/?__sso_cookie_checker=failed
MMD Labo. (2021). Share of people who intend to purchase goods via live commerce in Japan as of April 2021. Statista. Statista Inc.. Accessed: February 07, 2025. https://www.statista.com/statistics/1089064/japan-intention-using-live-commerce/?__sso_cookie_checker=failed
MMD Labo. "Share of People Who Intend to Purchase Goods via Live Commerce in Japan as of April 2021." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1089064/japan-intention-using-live-commerce/?__sso_cookie_checker=failed
MMD Labo, Share of people who intend to purchase goods via live commerce in Japan as of April 2021 Statista, https://www.statista.com/statistics/1089064/japan-intention-using-live-commerce/?__sso_cookie_checker=failed (last visited February 07, 2025)
Share of people who intend to purchase goods via live commerce in Japan as of April 2021 [Graph], MMD Labo, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/1089064/japan-intention-using-live-commerce/?__sso_cookie_checker=failed