Brand and price consciousness regarding perfume by gender in Germany in 2019

This graph depicts the distribution of the German population regarding price and brand consciousness when buying perfume/ scents in 2019, by gender. According to these figures, 61.9 percent of women tend to care more about the brand of the perfume, compared to 42.6 percent of men.

The German population on price and brand consciousness when buying perfume/ scents in 2019, by gender

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% discount until March 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

November 2019

Region

Germany

Survey time period

2019

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on sample:
Base: German-speaking population aged 14 and older

Information on total sample:
2019: 23,120 respondents, projection to 70.60 million persons



Information on target group "Women":
2019: projection to 35.76 million persons

Information on target group "Men":
2019: projection to 34.84million persons

The figures presented refer to the following studies:
2019: VuMA 2020

Further information on methodology can be found here.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* Prices do not include sales tax.

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.