Perfume brand and price awareness by gender Germany 2021

This graph depicts the distribution of the German population regarding price and brand consciousness when buying perfume/ scents in 2021, by gender. According to these figures, 63.4 percent of women tend to care more about the brand of the perfume, compared to 47.5 percent of men.

The German population on price and brand consciousness when buying perfume/ scents in 2021, by gender

Characteristic	Women	Men
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on sample:
Base: German-speaking population aged 14 and older

Information on total sample:
2020: 23,138 respondents, projection to 70.63 million persons

Information on target group "Women":
2020: projection to 35.79 million persons

Information on target group "Men":
2020: projection to 34.85 million persons

The figures presented refer to the following studies:
2020: VuMA 2021

Further information on methodology can be found here.

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