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Brand and price consciousness regarding perfume by gender in Germany in 2021

The German population on price and brand consciousness when buying perfume/ scents in 2021, by gender

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Source

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Release date

November 2021

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on sample:
Base: German-speaking population aged 14 and older

Information on total sample:
2020: 23,138 respondents, projection to 70.63 million persons



Information on target group "Women":
2020: projection to 35.79 million persons

Information on target group "Men":
2020: projection to 34.85 million persons

The figures presented refer to the following studies:
2020: VuMA 2021

Further information on methodology can be found here.

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Statistics on " Cosmetics in Germany "

Statistics on Cosmetics in Germany

Market overview

8

Foreign trade

5

Industry structure

8

Market leaders

5

Brand and price awareness

8

Women's cosmetics

8

Men's cosmetics

8

Natural cosmetics

8

Further related statistics

11
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