Most popular supermarkets by gender Germany 2021

This statistic shows the most popular supermarkets in Germany in 2021, by gender. In 2021, the most popular supermarket in Germany was Aldi, with 64 percent of women and 58.4 percent of men preferring to shop there. Lidl and REWE or REWE City were other popular choices.

Popular supermarkets/ discounters (purchase during the past 6 months) in Germany in 2021, by gender

Characteristic	Women	Men
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Release date

November 2021

More information

Region

Germany

Survey time period

2021

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on sample:
Base: German-speaking population aged 14 and older

Information on total sample:
2019: 23,120 respondents, projection to 70.60 million people

Information on target group "Women":
2019: projection to 34.84 million people

Information on target group "Men":
2018: projection to 34.69 million people

The figures presented refer to the following studies:
2018: VuMA 2019

Further information on methodology can be found here.

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