Advertising in the printed press has been declining since 2012. Newspaper advertising saw its worst year in 2013 when it decreased by 45 percent. However, advertising in both newspapers and magazines is expected to see a slight growth between 2021 and 2024.
Newspaper and magazine advertising growth rate in Poland from 2012 to 2024
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Statistics on Print media in Poland
Industry overview
8
- Premium Statistic Forecast of growth rate of media and entertainment in Poland 2020-2025, by segment
- Premium Statistic Industry revenue of “publishing of books, periodicals“ in Poland 2012-2025
- Premium Statistic Industry revenue of “publishing of journals and periodicals“ in Poland 2012-2025
- Basic Statistic Poland: number of enterprises in the publishing activities industry 2008-2019
- Basic Statistic Poland: number of employees in the publishing activities industry 2008-2019
- Premium Statistic E-publishing market revenue in Poland 2017-2027, by segment
- Basic Statistic Consumer spending on newspapers, books and stationery in Poland 2010-2020
- Premium Statistic Leading daily newspapers in Poland 2021, by sales
Advertising
5
- Premium Statistic Advertising expenditure in Poland 2012-2024, by medium
- Premium Statistic Share of the advertising market in Poland in 2021, by media
- Premium Statistic Advertising income of traditional media in Poland 2020-2021
- Premium Statistic Ad spending change forecast in Poland 2021, by medium
- Premium Statistic Press advertising growth rate in Poland 2012-2024
Major publishers
6
- Premium Statistic Net sales revenue of Agora in Poland 2019-2021, by revenue source
- Premium Statistic Financial results of Polska Press Group in Poland 2018-2020
- Premium Statistic Financial results of Edipresse Polska in Poland 2019-2020
- Premium Statistic Financial results of Bauer Media Group in Poland 2020-2021
- Premium Statistic Financial results of Burda Media Polska in Poland 2018-2020
- Premium Statistic Financial results of Motor-Presse Polska in Poland 2018-2020
Circulation
8
- Premium Statistic Leading newspapers and magazines in Poland 2008-2020, by sales
- Premium Statistic Leading digital editions of magazines in Poland 2021, compared to overall sales
- Basic Statistic Leading daily regional papers in Poland 2021, by sales
- Premium Statistic Leading monthly advice magazines in Poland 2021, by copies sold
- Premium Statistic Leading tabloids in Poland 2020-2021, by copies sold
- Premium Statistic Leading daily papers in Poland 2021-2022
- Premium Statistic Leading weekly papers in Poland 2021-2022
- Premium Statistic Leading monthly papers in Poland 2021-2022
Book segment
6
- Premium Statistic Number of books and booklets published in Poland 2005-2021
- Premium Statistic Number of libraries in Poland 2021, by type
- Premium Statistic Most popular e-book readers in Poland 2023, by lowest price
- Premium Statistic Types of books owned in Poland 2022
- Premium Statistic Number of physical books owned in Poland 2022
- Premium Statistic Sources for obtaining books in Poland 2019-2022
Consumer behavior
7
- Premium Statistic Most popular weekly newspapers in Poland 2022
- Premium Statistic Most used daily press as news sources in Poland 2021
- Premium Statistic Book readership in Poland 2000-2021
- Premium Statistic Number of books read in Poland 2021
- Premium Statistic Preferred book form in Poland 2021
- Premium Statistic Book reading enjoyment in Poland 2021
- Premium Statistic Sources for obtaining books in Poland 2019-2022
Further related statistics
6
- Taking note of weekly newspaper or magazine advertising in Sweden 2008-2018
- Individuals taking note of weekly magazine ads in Sweden 2008-2018, by gender
- Distribution of print media advertising revenue in South Korea 2017-2022, by type
- Mexico: print media ad providers to government 2016, by spend share
- Ad spending distribution in Hong Kong 2012-2024, by medium
- Magazine advertising expenditure in Poland 2002-2016
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Statistics
- Taking note of weekly newspaper or magazine advertising in Sweden 2008-2018
- Individuals taking note of weekly magazine ads in Sweden 2008-2018, by gender
- Distribution of print media advertising revenue in South Korea 2017-2022, by type
- Mexico: print media ad providers to government 2016, by spend share
- Ad spending distribution in Hong Kong 2012-2024, by medium
- Magazine advertising expenditure in Poland 2002-2016
GroupM. (December 2, 2019). Newspaper and magazine advertising growth rate in Poland from 2012 to 2024 [Graph]. In Statista. Retrieved March 30, 2023, from https://www.statista.com/statistics/1090033/poland-press-ad-growth-rate/
GroupM. "Newspaper and magazine advertising growth rate in Poland from 2012 to 2024." Chart. December 2, 2019. Statista. Accessed March 30, 2023. https://www.statista.com/statistics/1090033/poland-press-ad-growth-rate/
GroupM. (2019). Newspaper and magazine advertising growth rate in Poland from 2012 to 2024. Statista. Statista Inc.. Accessed: March 30, 2023. https://www.statista.com/statistics/1090033/poland-press-ad-growth-rate/
GroupM. "Newspaper and Magazine Advertising Growth Rate in Poland from 2012 to 2024." Statista, Statista Inc., 2 Dec 2019, https://www.statista.com/statistics/1090033/poland-press-ad-growth-rate/
GroupM, Newspaper and magazine advertising growth rate in Poland from 2012 to 2024 Statista, https://www.statista.com/statistics/1090033/poland-press-ad-growth-rate/ (last visited March 30, 2023)
Newspaper and magazine advertising growth rate in Poland from 2012 to 2024 [Graph], GroupM, December 2, 2019. [Online]. Available: https://www.statista.com/statistics/1090033/poland-press-ad-growth-rate/