Most popular shops with clothing and shoes shops in Poland 2019, by channel

The definite leader of traditional sales in Poland in 2019 was the CCC footwear store - as many as 38 percent of respondents were shopping there. In the online channel, this chain had a share of five percent. In the offline channel, H&M was in second place - 27 percent, then Reserved - 23 percent. In the online channel, the most popular was the Allegro platform, with a share of 29 percent. Every fifth internet user chose Zalando.

Most popular shops with clothing and footwear stores in Poland in 2019, by purchase channel

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Source

Release date

October 2019

Region

Poland

Survey time period

June 2019

Number of respondents

2,458*

Special properties

Consumers reached through research partners

Method of interview

Online survey

Supplementary notes

* n = 2458 online shopping, n = 2946 offline shopping

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Statistics on "Omnichannel retail in Poland"

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