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Reasons why French companies use social media in 2021

Published by S. Dixon, Mar 21, 2022
This graph shows for what purposes social media was used by French companies in 2021. For almost 50 percent of responding company representatives the goal was to acquire new customers and increase brand awareness. According to the source, in 2018, the main reason was to increase the visibility of the brand.

Motivations behind the use of social media by companies in France 2021

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Sources

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Release date

June 2021

Region

France

Survey time period

January to February 2021

Number of respondents

265 respondents

Special properties

professionals, social media users, managers or involved in social media management

Method of interview

Email survey

Supplementary notes

Motivations behind the use of social media by companies in France 2021

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French
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