This graph shows for what purposes social media was used by French companies in 2021. For almost 50 percent of responding company representatives the goal was to acquire new customers and increase brand awareness. According to the source, in 2018, the main reason was to increase the visibility of the brand.
Motivations behind the use of social media by companies in France 2021
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Hootsuite. (June 16, 2021). Motivations behind the use of social media by companies in France 2021 [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/1090167/companies-reasons-for-use-of-media-social-france/
Hootsuite. "Motivations behind the use of social media by companies in France 2021." Chart. June 16, 2021. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/1090167/companies-reasons-for-use-of-media-social-france/
Hootsuite. (2021). Motivations behind the use of social media by companies in France 2021. Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/1090167/companies-reasons-for-use-of-media-social-france/
Hootsuite. "Motivations behind The Use of Social Media by Companies in France 2021." Statista, Statista Inc., 16 Jun 2021, https://www.statista.com/statistics/1090167/companies-reasons-for-use-of-media-social-france/
Hootsuite, Motivations behind the use of social media by companies in France 2021 Statista, https://www.statista.com/statistics/1090167/companies-reasons-for-use-of-media-social-france/ (last visited June 27, 2022)