A December 2019 survey of U.S. Instagram users revealed that eight percent of responding users of the social media platform had ever purchased an item directly through Instagram. The usage of "shop now" options on social media was generally highest among internet users aged 25 to 34 years, with Instagram being no exception to this.
Have you ever purchased an item directly through Instagram?
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CivicScience. (December 3, 2019). Have you ever purchased an item directly through Instagram? [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/1090287/purchase-via-instagram-users-usa/
CivicScience. "Have you ever purchased an item directly through Instagram?." Chart. December 3, 2019. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/1090287/purchase-via-instagram-users-usa/
CivicScience. (2019). Have you ever purchased an item directly through Instagram?. Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/1090287/purchase-via-instagram-users-usa/
CivicScience. "Have You Ever Purchased An Item Directly through Instagram?." Statista, Statista Inc., 3 Dec 2019, https://www.statista.com/statistics/1090287/purchase-via-instagram-users-usa/
CivicScience, Have you ever purchased an item directly through Instagram? Statista, https://www.statista.com/statistics/1090287/purchase-via-instagram-users-usa/ (last visited March 31, 2020)
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