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TVOD and SVOD market share forecast in Europe 2019-2022

The latest revenue forecasts for video on demand in Europe show that subscription video on demand (SVOD) could see an increase in its share of the market over the next few years. This would result in the transactional video on demand (TVOD) business model dropping to a 20 percent share by 2022. Mainly used by consumers to access one-off broadcasts such as sports matches, trends indicate that pay-per-view access will become less desirable as subscription services increase in popularity.

Continued growth expected for SVOD

With the addition of newcomers such as Apple TV+, Disney+ and BritBox, the SVOD industry is going strong. Statista’s Digital Market Outlook indicates that SVOD revenue in Europe is expected to grow by 9.5 percent in 2021, and 9.1 percent in 2022. Although growth isn’t expected to be as significant in the period following this, 2025 is still set to see a five percent revenue increase. As of the end of 2018, Netflix, and Amazon Prime were the top SVOD market players in Europe. Netflix had the largest industry share with over 39.5 million subscribers, while Amazon Prime had nearly 25.5 million.

Netflix subscribers in Europe

Although the number of Netflix subscribers in Western Europe far outweighed that in Eastern Europe, according to a 2019 forecast, healthy growth is expected for the SVOD giant in both regions. By 2024, the number of Netflix subscriptions in Eastern Europe is expected to reach almost 8 million, nearly double the number reported in 2018. In Western Europe, Netflix is expected to reach a subscription count of 55 million in the same year. The country reported to have the highest number of Netflix subscribers in Europe as of December 2018 was the United Kingdom, with over 10 million subscriptions.

Video on demand revenues in Europe: TVOD and SVOD market share forecast 2019-2022

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Source

Release date

June 2019

Region

Europe

Survey time period

May 30, 2019

Supplementary notes

Data refer to Western Europe (former EU15 plus Norway and Switzerland)

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Statistics on "Video on demand in the United Kingdom (UK)"

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