Non-alcoholic beer market size worldwide from 2016 to 2024

In 2020, the global non-alcoholic beer market was valued at roughly 18 billion U.S. dollars. In the coming years, the global market is expected to grow at a CAGR (compound annual growth rate) of 7.5 percent, reaching a value of about 25 billion U.S. dollars by 2024.

Non-alcoholic beer in the Netherlands

Over the years, non-alcoholic beer has become increasingly popular worldwide, and this is especially true for the Netherlands: in 2018, non-alcoholic beer accounted for over five percent of the country’s entire beer market. The Dutch market for non-alcoholic variants started snowballing from 2010 on, quadrupling in the process.

Reasons for consuming non-alcoholic beer in Japan

While non-alcoholic beer was still consumed quite rarely in Japan as of 2019, a small portion of men and women did drink it every so often or even regularly. Some of the common reasons why Japanese people liked drinking NA beer included wanting to cut down on alcohol consumption and the fact that they do not like being under the influence. Roughly 15 percent of Japanese consumers drank these alternatives in order to still fit in during social situations that involve drinking.

Market size of non-alcoholic beer worldwide from 2016 to 2024

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Release date

January 2020



Survey time period


Supplementary notes

*Calculated by Statista using a CAGR of 7.5% from the source.

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Statistics on "Non-alcoholic beverages and soft drinks worldwide"

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