Prefectures with high spending power on Christmas gifts in Japan 2019

According to a survey conducted in November 2019 among locals of the 47 prefectures in Japan, residents in Tokyo planned to spend an average of 8,650 Japanese yen on Christmas presents. The national average stood at 6,112 yen, with Saitama prefecture making up the rear end of the ranking.
Christmas in Japan is commonly celebrated among friends or between romantic partners, as opposed to being a family-oriented holiday across many Western cultures.

Prefectures with the highest expenditure on Christmas presents in Japan as of November 2019

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Sources

Release date

December 2019

Region

Japan

Survey time period

November 5 to 19, 2019

Number of respondents

4,700*

Age group

20 to 59 years

Method of interview

Online survey

Supplementary notes

*100 participants from each of the 47 prefectures in Japan.
1 Japanese yen equals 0.0091 U.S. dollars or 0.0082 euros as of January 2020.

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