Penetration rate of online supermarket Picnic in the Netherlands 2019, by age group

In 2019, one out of four respondents who had ordered groceries online in the past year had ordered these from online-only supermarket Picnic. The Amsterdam-based delivery service operates throughout the Netherlands and parts of the border area with Germany. Picnic was especially popular among the younger generations. Of the respondents aged 50 years and older, less than 20 percent had used Picnic in the last year.

Share of people who ordered groceries from online supermarket Picnic in the past year in the Netherlands in 2019, by age group

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Source

Release date

January 2020

Region

Europe, Netherlands

Survey time period

2019

Number of respondents

1,533 respondents

Age group

18 years and older

Special properties

Respondents who ordered groceries online in the past year

Method of interview

Panel survey

Supplementary notes

The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey. The source does not specify the date of the survey.

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Statistics on "Online grocery shopping in the Netherlands"

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