Judgment of the likelihood of company reputation crisis in Poland 2019

Published by Małgorzata Puzio, Dec 9, 2022
Around 44 percent of communication directors in Poland saw as a likely possibility that their company would experience a reputation crisis in the following 2-3 years. 14.04 percent thought this was very unlikely.

How do you judge the possibility that in the next 2-3 years your company will experience a reputation crisis?

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Release date

February 2020

Region

Poland

Survey time period

October to December 2019

Special properties

Communication or marketing directors of the largest companies in 10 economic sectors

Supplementary notes

* Original question (Polish): "Jak oceniasz prawdopodobieństwo, że w ciągu najbliższych 2-3 lat Twoją firmę spotka kryzys reputacji, który może mieć wpływ na jej wyniki?". Translation: "How do you judge the possibility that in the next 2-3 years your company will experience a reputation crisis that could affect its results?".

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