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Web advertisement investments in France 2018-2020, by type of channel

Amount of online advertisement investment in France from 2018 to 2020, by channel of advertisement

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Release date

February 2021



Survey time period

2018 to 2020

Supplementary notes

For the methodology, the source has gathered public reports by the SRI's (20 Minutes, 366, 3W.relevanC, Amaury Media, Boursorama, Canal+ Brand Solutions, CMI Media, Drive Media, Dailymotion, France TV Publicité, GMC Media, Lagardère Publicité News, Leboncoin, Les Echos Le Parisien Médias, M Publicité-Régie Obs, M6 Publicité, MEDIA.figaro, Meltygroup, Mondadori MediaConnect, Next Media Solutions, NRJ Global, Orange Advertising, Prisma Media Solutions, SeLoger, Solocal et TF1 Publicitéandt Verizon Media), and from Udecam. 40 qualitative and quantitative interviews were carried out and public information was gathered for this statistic.

** The search channel encompasses SEO formats (Google, Bing, etc.)
*** The social part of advertising comprises classical formats as well as videos on social media platforms (Instagram, Twitter, LinkedIn, etc.)
**** What is meant by display is the advertisement information gathered on classical advertisement formats (SRI group, Retail media, Webedia, etc.), in-stream videos (YouTube, Digiteka, etc.), out-stream videos (Teads, Amazon, etc.), audio fromats (Deezer, Spotify, Target Spot, etc.) and OPS (advertisement operations) such as Webedia, Veepee, Konbini, Amazon, etc.
***** Other platforms are composed of affiliation sites (Kwanko, Affiliate, Effinity, etc.), comparator sites (Marketshot, Infopro Digital, etc.) and Emailing platforms (Numberly, Caloga, Darwin, etc.)

Data for 2018 has previously been published by the source.

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