Planned spend among Americans on Valentine's Day 2009-2024

Published by
Kasia Davies,
Jan 14, 2025
Average expected per capita spending on Valentine's Day in the United States stood at about 186 U.S. dollars in 2024. Estimated consumer spending for this occassion reached an all-time high of nearly 200 U.S. dollars in 2020. By comparison, Americans spent an average of just over 100 U.S. dollars for Valentine's Day back in 2009.

Average expected spend per capita on Valentine's Day in the United States from 2009 to 2024 (in U.S. dollars)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

January 2024

Region

United States

Survey time period

2009 to 2024

Number of respondents

8,329*

Age group

18 years and older

Supplementary notes

*In 2024, 8,329 respondents were surveyed. Similar sample sizes were used in previous surveys.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Valentine's Day in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Valentine's Day in the United States

Overview

8

Celebrating Valentine's Day

4

Shopping behavior

8

Spending intentions

8

Online Valentine's Day searches

8

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

Valentine's Day in the U.S.U.S. Christmas season shoppingChocolate in the United StatesHoliday season e-commerce in the United StatesU.S. Gen Z & millennials: consumer goods and shopping behavior
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.