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Age range of French women visiting sites and applications with feminine content 2019

In November 2019, women who were active on websites and applications targeted at women in France belonged to different age groups. Most of the websites and application consultations came from women aged 25 to 34, representing 75.8 percent of the online traffic. The second largest group who consulted feminine brands online (74.6 percent), was in the 35-49 age group. Of the younger generation, 70.4 percent of 15 to 24 years old were active on feminine apps and websites, followed by 62.1 percent of 50 to 64 year old women. The group of women aged 65 years and older accounted for 41.1 percent of the website and apps traffic.

Share of French women visiting websites and applications of content targeted at women in November in 2019, by age

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Release date

January 2020



Survey time period

November 2019

Number of respondents

25,000 respondents

Age group

2 years and older

Method of interview

Online panel

Supplementary notes

* The source adds the following information: "The study includes 4,500 internet users equipped with two or three screens (computer, tablet and mobile phone), measuring the audience for more than 6,000 brands and 1,000 applications".

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