Throughout the last five years the costs of influencer post has been rising on all popular platforms. Between 2014 and 2019 YouTube proved to be the most volatile, with costs per post starting at 400 U.S dollars per YouTube video in 2014, rising to over 7.9 thousand dollars in 2017, then rapidly dropping to a little more than half of the amount, only to to increase again by close to three thousand. At the same time the value of Instagram photo posts grew fairly consistently from 134 dollars in 2014 to 1.6 thousand dollars in 2019.
Average cost paid per influencer marketing post in the United States from 2014 to 2019, by platform (in U.S. dollars)
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Statistics on Influencer marketing in the United States
Overview
7
- Premium Statistic Global influencer marketing value 2016-2023
- Premium Statistic Influencer marketing expenditure in the U.S. 2019-2024
- Premium Statistic Influencer marketing expenditure growth in the U.S. 2019-2023
- Premium Statistic Influencer marketing spending in the U.S. 2022, by platform
- Premium Statistic Influencer marketing penetration rate in the U.S. 2020-2025
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2022
Budget & costs
5
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2023
- Premium Statistic Change in influencer marketing budgets in the U.S. 2021
- Premium Statistic Average amount paid per influencer marketing post in the U.S. 2021, by gender
- Premium Statistic Average amount paid per influencer marketing post in the U.S. 2021, by ethnicity
- Premium Statistic Influencers who would work with brands for free products in the U.S. 2022
Doing business
6
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
- Premium Statistic Influencer marketing expenditure in the U.S. 2019-2024, by platform
- Premium Statistic Goals of influencer marketing in the U.S. 2022
- Premium Statistic Performance of influencer content compared to brand-created content in the U.S. 2021
- Premium Statistic Shoppability functions used in Instagram influencer marketing in the U.S. 2021
- Premium Statistic Usage of shoppability in influencer marketing in the U.S. 2021
Market leaders
8
- Premium Statistic Most mentioned brands on English-language Instagram worldwide 2021
- Premium Statistic Most talked about brands on TikTok worldwide 2021
- Premium Statistic Highest-earning YouTube stars 2021
- Premium Statistic Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025
- Premium Statistic Most talked about brands on Instagram in the U.S. 2021
- Premium Statistic Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
- Premium Statistic TikTok influencer marketing content types in the U.S. & Canada 2022
- Premium Statistic Fastest growing U.S. TikTok influencers 2021, by new followers
Consumer perspective
8
- Premium Statistic Marketing channels influencing online purchase decisions in the U.S. 2022
- Premium Statistic Main purchase recommendation sources in the U.S. 2022, by generation
- Premium Statistic Consumer reactions to brands incorporating UCG in marketing U.S. 2022
- Premium Statistic Social media activities creating a positive brand perception in the U.S. 2022
- Premium Statistic Social media activities creating a positive brand perception U.S. 2022, by gender
- Premium Statistic Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
- Premium Statistic Ways influencer content impacts brand perception of consumers in the U.S. 2022
- Basic Statistic Consumers following at least one virtual influencer U.S. 2022, by age group
Further related statistics
20
- Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical
- Average spend on influencer marketing campaigns in the U.S. 2017, by vertical
- Spending on influencer campaigns according to marketers worldwide in 2019, by tier
- Spending on influencer campaigns according to marketers in the U.S. in 2019, by tier
- Share of global marketers using influencers in 2019, by tier
- Instagram influencer marketing spend U.S. and Canada Q1 2018 - Q2 2019
- Adpick's online influencer number South Korea 2013-2018
- Adpick's online influencer income distribution South Korea 2018
- Leading brands in Instagram influencer marketing worldwide in 2018, by earned media
- Buying influencers- and celebrities-sponsored products in Italy 2019, by age group
- Buying influencers- and celebrities-sponsored products in Italy 2019, by gender
- Budget investment for celebrity marketing campaigns in the United Kingdom (UK) 2016
- Consumer awareness of influencer marketing in the UK 2018
- Opinion on product placement in influencer content in Hungary 2018
- Profit or loss of Tourn International AB 2015-2019
- Top beauty influencers in Malaysia 2018, by Influencer Score
- Top YouTube influencer marketing industries in the U.S. & Canada 2022
- Share of people who followed social media influencers Singapore 2020
- YouTube tech industry sponsored video reach in the U.S. & Canada 2022
- YouTube food & drink influencer media value in the U.S. & Canada 2020
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Statistics
- Average CPE of influencer marketing campaigns in the U.S. in 2017, by vertical
- Average spend on influencer marketing campaigns in the U.S. 2017, by vertical
- Spending on influencer campaigns according to marketers worldwide in 2019, by tier
- Spending on influencer campaigns according to marketers in the U.S. in 2019, by tier
- Share of global marketers using influencers in 2019, by tier
- Instagram influencer marketing spend U.S. and Canada Q1 2018 - Q2 2019
- Adpick's online influencer number South Korea 2013-2018
- Adpick's online influencer income distribution South Korea 2018
- Leading brands in Instagram influencer marketing worldwide in 2018, by earned media
- Buying influencers- and celebrities-sponsored products in Italy 2019, by age group
- Buying influencers- and celebrities-sponsored products in Italy 2019, by gender
- Budget investment for celebrity marketing campaigns in the United Kingdom (UK) 2016
- Consumer awareness of influencer marketing in the UK 2018
- Opinion on product placement in influencer content in Hungary 2018
- Profit or loss of Tourn International AB 2015-2019
- Top beauty influencers in Malaysia 2018, by Influencer Score
- Top YouTube influencer marketing industries in the U.S. & Canada 2022
- Share of people who followed social media influencers Singapore 2020
- YouTube tech industry sponsored video reach in the U.S. & Canada 2022
- YouTube food & drink influencer media value in the U.S. & Canada 2020
Izea. (November 1, 2019). Average cost paid per influencer marketing post in the United States from 2014 to 2019, by platform (in U.S. dollars) [Graph]. In Statista. Retrieved May 29, 2023, from https://www.statista.com/statistics/1092706/cost-per-influencer-post-usa-platform/
Izea. "Average cost paid per influencer marketing post in the United States from 2014 to 2019, by platform (in U.S. dollars)." Chart. November 1, 2019. Statista. Accessed May 29, 2023. https://www.statista.com/statistics/1092706/cost-per-influencer-post-usa-platform/
Izea. (2019). Average cost paid per influencer marketing post in the United States from 2014 to 2019, by platform (in U.S. dollars). Statista. Statista Inc.. Accessed: May 29, 2023. https://www.statista.com/statistics/1092706/cost-per-influencer-post-usa-platform/
Izea. "Average Cost Paid per Influencer Marketing Post in The United States from 2014 to 2019, by Platform (in U.S. Dollars)." Statista, Statista Inc., 1 Nov 2019, https://www.statista.com/statistics/1092706/cost-per-influencer-post-usa-platform/
Izea, Average cost paid per influencer marketing post in the United States from 2014 to 2019, by platform (in U.S. dollars) Statista, https://www.statista.com/statistics/1092706/cost-per-influencer-post-usa-platform/ (last visited May 29, 2023)
Average cost paid per influencer marketing post in the United States from 2014 to 2019, by platform (in U.S. dollars) [Graph], Izea, November 1, 2019. [Online]. Available: https://www.statista.com/statistics/1092706/cost-per-influencer-post-usa-platform/