Between 2014 and 2019, male influencers were likely to get paid more per branded post than female ones. In fact in 2019, the difference was roughly 47 percent, where men earned on average 2.15 thousand U.S. dollars per post and women were paid 1.14 thousand. Within the measured period compensation for women was on the rise, while men's remuneration was slightly fluctuating.
Average cost paid per influencer marketing post in the United States from 2014 to 2019, by gender
(in U.S. dollars)
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Izea. (January 16, 2020). Average cost paid per influencer marketing post in the United States from 2014 to 2019, by gender (in U.S. dollars) [Graph]. In Statista. Retrieved March 31, 2020, from https://www.statista.com/statistics/1092754/cost-per-influencer-post-usa-gender/
Izea. "Average cost paid per influencer marketing post in the United States from 2014 to 2019, by gender (in U.S. dollars)." Chart. January 16, 2020. Statista. Accessed March 31, 2020. https://www.statista.com/statistics/1092754/cost-per-influencer-post-usa-gender/
Izea. (2020). Average cost paid per influencer marketing post in the United States from 2014 to 2019, by gender (in U.S. dollars). Statista. Statista Inc.. Accessed: March 31, 2020. https://www.statista.com/statistics/1092754/cost-per-influencer-post-usa-gender/
Izea. "Average Cost Paid per Influencer Marketing Post in The United States from 2014 to 2019, by Gender (in U.S. Dollars)." Statista, Statista Inc., 16 Jan 2020, https://www.statista.com/statistics/1092754/cost-per-influencer-post-usa-gender/
Izea, Average cost paid per influencer marketing post in the United States from 2014 to 2019, by gender (in U.S. dollars) Statista, https://www.statista.com/statistics/1092754/cost-per-influencer-post-usa-gender/ (last visited March 31, 2020)
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