Average amount paid per influencer marketing post in the U.S. 2014-2019, by gender

Between 2014 and 2019, male influencers were likely to get paid more per branded post than female ones. In fact in 2019, the difference was roughly 47 percent, where men earned on average 2.15 thousand U.S. dollars per post and women were paid 1.14 thousand. Within the measured period compensation for women was on the rise, while men's remuneration was slightly fluctuating.

Average cost paid per influencer marketing post in the United States from 2014 to 2019, by gender

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Release date

January 2020


United States

Survey time period

2014 to 2019

Special properties

on IZEA platform only; broader industry metrics may vary

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Statistics on "Influencer marketing"

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