Latin America: opinion on social media use by country 2020

A survey by IPSOS revealed that Latin American respondents were unlikely to reduce their time spent on social media in 2020. In Peru, for instance, only 16 percent of respondents said they would use social networks less than before in 2020. The highest percentage was found among Colombian respondents, with 26 percent of them claiming they would consume less social media in that year.

Share of adults who think it is likely that they will use social media less in Latin America in 2020, by country

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In cooperation with
Release date

January 2020


Central and South America, Mexico

Survey time period

November 26 to December 6, 2019

Number of respondents

22,512 respondents

Age group

16-64 years

Method of interview

Online panel

Supplementary notes

The original question posed was: 'For each of the following, please tell me how likely or unlikely you think they are to happen…. ? I will use social media less'

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Statistics on "Social media usage in Latin America"

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