Programmatic advertising market value in Italy 2014-2019

Between 2014 and 2019, programmatic advertising in Italy experienced a considerable growth. As of 2014, such system enabling to automate the online advertising process had a market value of 110 million euros. Five years later, its market value peaked at 556 million euros. In comparison with 2018, a 14 percent increase was recorded.

Programmatic advertising market value in Italy from 2014 to 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
Osservatori Digital Innovation
Release date

June 2020

Region

Italy

Survey time period

2014 to 2019

Supplementary notes

The source adds the following definition of programmatic advertising: "the buying and selling in real time through automated technology platforms, with or without auction assignment models".

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Advertising in Africa"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.