Most popular functional beverage types in Hong Kong 2019, by age

According to a survey conducted by Rakuten Insight in November 2019, around 56.2 percent of 25 to 34 year old respondents in Hong Kong said that they had consumed fermented and probiotic drinks that claimed to promote gut health, such as kombucha tea or beverages with added raw apple cider vinegar. Meanwhile, 35.7 percent of respondents above 54 years confirmed this statement .

Most popular functional beverage types among respondents in Hong Kong as of November 2019, by age group

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Release date

February 2020


Hong Kong

Survey time period

November 1 to 30, 2019

Number of respondents

3,605 respondents

Age group

16 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Survey question:
Which of these functional beverage trends have you tried?

Among a total of 3,605 survey respondents in Hong Kong, 2,249 were female and 1,356 were male.

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