Consumers' reasons for trying functional beverages in Singapore 2019 by gender
According to a survey conducted by Rakuten Insight, around 45 percent of female Singapore respondents said that they consumed a functional beverage because for the health benefits claimed, compared to around 37 percent of male respondents. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.
