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Leading factors when choosing non-alcoholic beverages in Singapore 2019 by gender

According to a survey conducted by Rakuten Insight, around 26 percent of female Singapore respondents said that taste was the most important factor when purchasing a non-alcoholic beverage, while 29 percent of men saw affordability as the most important factor. Health benefits were cited by around 18 percent of female respondents and 15 percent of male respondents. Non-alcoholic beverages touting numerous added health benefits have been gaining a foothold in the drinks market, as more consumers are becoming increasingly health-conscious.

Most important factors for consumers in Singapore when purchasing non alcoholic beverages as of November 2019, by gender

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Release date

February 2020



Survey time period

Nov 1 to 30, 2019

Number of respondents

5,032 respondents

Age group

16 years and older

Special properties

female respondents= 2,939; male respondents= 2,093

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "What do you look out for when purchasing a non-alcoholic beverage?"

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