Online and in-store purchase shares of cosmetics in Poland 2023

Market shares of online and in-store channel for cosmetics, perfumes and hygiene items in Poland 2023

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Release date

January 2024

Region

Poland

Survey time period

August to September 2023

Number of respondents

10738*

Method of interview

Online survey

Supplementary notes

*3577 respondents - online purchase; 7161 respondents - in-store purchase

Date of access is date of release

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