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Online and in-store purchase shares of cosmetics in Poland 2020

Published by Adriana Sas, Dec 4, 2020
The majority of respondents in Poland in 2020 bought cosmetics, perfumes or hygiene products in-store. Rossmann was the most popular chain for in-store purchases as well as online purchases. When it comes to online purchases, except for Rossmann, Allegro and Avon had the biggest shares.

Market shares of online and in-store channel for cosmetics, perfumes and hygiene items in Poland 2020

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Source

Release date

December 2020

Region

Poland

Survey time period

August to September 2020

Number of respondents

2109*

Method of interview

Online survey

Supplementary notes

* 2109 respondents - online purchase; 6484 respondents - in-store purchase

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