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Online and in-store purchase shares of cosmetics in Poland 2022

Published by
Adriana Sas,
Dec 7, 2022
The majority of respondents in Poland in 2022 bought cosmetics, perfumes or hygiene products in-store. Rossmann was the most popular chain for in-store purchases. When it comes to online purchases, Allegro had the biggest share.

Market shares of online and in-store channel for cosmetics, perfumes and hygiene items in Poland 2022

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Source

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Release date

December 2022

Region

Poland

Survey time period

August to September 2022

Number of respondents

3204*

Method of interview

Online survey

Supplementary notes

*3204 respondents - online purchase; 9011 respondents - in-store purchase

Date of access is date of release

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Statistics on " Omnichannel retail in Poland "

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Statistics on Omnichannel retail in Poland

Overview

8

Purchasing decisions

8

Purchasing process

8

Omnichannel in apparel retail

6

Omnichannel in cosmetics retail

6

Omnichannel in household appliance retail

5

Omnichannel in home, garden and DIY retail

6

Omnichannel in multimedia retail

6

Multi-device shopping

8

Further related statistics

19

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Topics

Omnichannel retail in PolandDigital payments in PolandOnline shopping behavior in the United StatesOnline shopping in EuropeE-commerce in Poland
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