Distribution of short video app users in China 2019, by education level

Online short videos have become a part of internet life among Chinese consumers, especially those with a lower education background. As of July 2019, approximately 28.6 percent of the short video app users had a bachelor's or higher degree in China. Douyin and Kuaishou are the most popular platforms in the country.

Share of short video app users in China as of July 2019, by education level

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Source

Release date

September 2019

Region

China

Survey time period

July 2019

Number of respondents

1,595 respondents

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Statistics on "Online video market in China"

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