Italy: sales value of shower gel by distribution channel 2018-2019

Between 2018 and 2019, the sales value of shower gel in drug stores in Italy grew by 5.5 million euros. More specifically, the sales value in drug stores increased from 112.2 million euros to 117.7 million euros. Moreover, the value of sales in discounts also experienced an increase, rising from 26.5 million euros to 27.3 million euros, which equaled to 2.8 percent growth compared to the previous year. On the other hand, sales in hypermarkets, supermarkets, and superettes decreased.

Sales value of shower gel in Italy in 2018 and 2019, by distribution channel (in million euros)

Characteristic	2018	2019
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Release date

January 2020

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Region

Italy

Survey time period

January to October 2018 and January to October 2019

Supplementary notes

The areas are divided according to Nielsen criteria.
Area 1 = Piedmont, Aosta Valley, Liguria and Lombardy (North West) .
Area 2 = Veneto, Trentino South-Tyrol, Friuli Venezia-Giulia and Emilia Romagna (North East).
Area 3 = Tuscany, Umbria, Marche, Lazio and Sardinia (Center).
Area 4 = Abruzzo, Molise, Apulia, Campania, Basilicata, Calabria and Sicily (South).
Figures are rounded.
*Between 100 and 400 square meters.

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