According to a survey conducted by Rakuten Insight in November 2019, a majority of respondents from India had tried energy-boosting drinks with high caffeine and guarana content. These included cold brew coffee, mate tea, and matcha. Of these respondents, Indians between 16 and 24 years old had a higher share at nearly 51 percent compared other age groups.
Consumers who have tried functional beverages in India as of November 2019, by age group
Characteristic
Energy-boosting drinks with high caffeine and guarana content
Fermented and probiotic drinks promoting gut health
Low-calorie drinks with natural sugar alternatives
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Rakuten Insight. (February 4, 2020). Consumers who have tried functional beverages in India as of November 2019, by age group [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/1094619/india-consumers-who-have-tried-functional-beverages-by-age/
Rakuten Insight. "Consumers who have tried functional beverages in India as of November 2019, by age group." Chart. February 4, 2020. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/1094619/india-consumers-who-have-tried-functional-beverages-by-age/
Rakuten Insight. (2020). Consumers who have tried functional beverages in India as of November 2019, by age group. Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/1094619/india-consumers-who-have-tried-functional-beverages-by-age/
Rakuten Insight. "Consumers Who Have Tried Functional Beverages in India as of November 2019, by Age Group." Statista, Statista Inc., 4 Feb 2020, https://www.statista.com/statistics/1094619/india-consumers-who-have-tried-functional-beverages-by-age/
Rakuten Insight, Consumers who have tried functional beverages in India as of November 2019, by age group Statista, https://www.statista.com/statistics/1094619/india-consumers-who-have-tried-functional-beverages-by-age/ (last visited August 18, 2022)
